Independent Record Label · Founded 2024 by Hernán Montúfar
Latin urban. Trap. R&B. Reggaeton.
Changing the urban scene — more diverse sounds, no limits.
Roster
Main Artist
The voice and vision behind Tufar Records. Hernán Montúfar — known as Montu — founded the label in 2024 with a mission to bring a more diverse and authentic sound to Latin urban music. Blending street-born trap with the soul of R&B, his music hits different.
Artist
Perreo, melody, and fire in equal parts. SMZ is the label's reggaeton representative — commanding hooks, hard rhythms, and a presence that fills any room.
Coming SoonArtist
Yvng Calix carries a raw street sound that doesn't apologize for what it is. Gritty, direct, and built from the ground — a new force in the Tufar roster.
Coming SoonComposer
The architect of the melodies. Nohan Torres crafts arrangements with intention and writes lyrics that linger long after the track ends — the compositional spine of the Tufar sound.
More artists coming
Stay Tuned.
Releases
The Team
Montu
Founder · Main Artist
Latin Urban / Trap / R&B
Serge
Marketing Manager
Prodbymontu
Main Producer &
Sound Engineer
Cruz
Operations Manager
Nohan Torres
Composer &
Songwriter
3
Artists
5
Team Members
2024
Founded
1
Vision
The Label
Tufar Records was founded in 2024 by Hernán Montúfar — known as Montu — with a clear mission: change the urban scene. Not just add to it. Change it. By bringing more diverse sounds and genres to a space that too often plays it safe.
We operate at the intersection of Latin urban culture and US-influenced production — where trap rhythms meet reggaeton heat and R&B soul. Every artist on our roster brings something different to the table. That's the point.
Driven by Montu's vision and Prodbymontu's production craft, our in-house team handles sound to strategy. Serge runs marketing. Cruz keeps operations moving. Nohan Torres writes the songs that become anthems. We build — artist by artist, track by track.
Get In Touch
Demos, bookings, features, press & partnerships.
Prodbymontu@gmail.com